{"title":"Baby Essentials","description":"","products":[{"product_id":"noody-soft-suds","title":"Noody Soft Suds","description":"\u003cp\u003eSoft Suds gently washes away the day without stripping the skin’s natural oils, making it perfect for even the tiniest bodies.\u003c\/p\u003e","brand":"Noody","offers":[{"title":"Default Title","offer_id":46715712405670,"sku":"9413000104400","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/download_11.jpg?v=1759723140"},{"product_id":"noody-calm-balm","title":"Noody Calm Balm","description":"\u003cp\u003eNoody Calm Balm is a fast-absorbing, prebiotic-powered formula that soothes dry, irritated, and eczema-prone skin. With a blend of calendula, kawakawa, and zinc, it helps support the skin barrier, reduce redness, and provide lasting hydration without a greasy feel. Free from synthetic fragrances, sulfates, and parabens, it’s made for sensitive skin and safe for all ages, including newborns. Designed to relieve rashes, dry patches, flare-ups and irritation, it’s a practical solution for daily skin protection and care.\u003c\/p\u003e","brand":"Noody","offers":[{"title":"Default Title","offer_id":46715712438438,"sku":"9413000104417","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/download_10.jpg?v=1759723102"},{"product_id":"mushie-baby-cream","title":"Mushie Baby Cream","description":"\u003cp\u003eWith Mushie’s Baby Cream you can provide your baby’s skin with a protective barrier that prevents the skin from drying out. The soothing, moisturizing and nourishing Baby Cream is gentle enough for everyday use, and the cream is suitable for every area of dry, chafed skin.\u003c\/p\u003e\n\u003cp\u003eMushie Baby Cream details:\u003cbr\u003eContains 100 mL\u003cbr\u003e100% Vegan\u003cbr\u003eFragrance-free\u003cbr\u003eSuitable for daily use for ages 0+\u003cbr\u003eCertifications:\u003cbr\u003eCOSMOS ORGANIC\u003cbr\u003eAllergy Certified (EU)\u003cbr\u003eAsthma Allergy Nordic\u003cbr\u003eNordic Swan Ecolabel\u003cbr\u003eHow to use the Baby Cream:\u003cbr\u003eApply a generous amount of cream to the desired area of clean, dry skin. Reapply as needed with each diaper change or treatment of irritated, chafed skin. For external use only. Avoid contact with eyes.\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Default Title","offer_id":46725312053414,"sku":"4451","price":39.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/BabyCream.jpg?v=1759720806"},{"product_id":"mushie-shampoo-body-wash","title":"Mushie Baby Shampoo \u0026 Body Wash","description":"\u003cp\u003eMushie’s shampoo \u0026amp; body wash is uniquely developed for the delicate skin and scalps of babies and children. The gentle formula prevents dehydration while it softens and moisturizes the skin and scalp. \u003c\/p\u003e\n\u003cp\u003eMushie Shampoo \u0026amp; Body Wash details: \u003cbr\u003eContains 400 ml \u003c\/p\u003e\n\u003cp\u003e100% Organic \u003cbr\u003eFragrance-free \u003cbr\u003eSuitable for daily use for ages 0+ \u003cbr\u003eMade in Denmark \u003cbr\u003eCertifications: \u003cbr\u003eCOSMOS ORGANIC \u003cbr\u003eAllergy Certified (EU) \u003cbr\u003eAsthma Allergy Nordic \u003cbr\u003eNordic Swan Ecolabel \u003cbr\u003eHow to use the Shampoo \u0026amp; Body Wash: \u003cbr\u003eAdd a small amount to the bathwater or hair. Rinse thoroughly with water. Use with Mushie Baby Oil or Mushie Baby Lotion to achieve extra soft skin.\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Lavender","offer_id":46725312086182,"sku":"4450","price":34.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/Shampoo_Babywash--1.jpg?v=1759720808"},{"product_id":"mushie-baby-oil","title":"Mushie Baby Oil","description":"\u003cp\u003eMoisturize and soothe your baby’s delicate skin with the nourishing Baby Oil from Mushie. 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Avoid contact with eyes. \u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Default Title","offer_id":46725312118950,"sku":"4452","price":49.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/BabyOil.jpg?v=1759720810"},{"product_id":"mushie-silicone-baby-bib","title":"Mushie Silicone Baby Bib","description":"\u003cp\u003eKeep your little one feeling comfy and clean with our fun-loving collection of silicone bibs. Designed in Sweden, mushie bibs feature classic patterns capturing a look that's both timeless and elegant.\u003cbr\u003eMade from food-grade silicone, these playful bibs are BPA and phthalate free.\u003cbr\u003eMushie bibs feature rounded, built-in neck fasteners for a snug and comfy fit. Deep front pocket is perfect for catching food, keeping your baby and surrounding area clean.\u003cbr\u003eEasy to clean, our silicone bib resists stains and does not absorb water. 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Machine washable.\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Roman Green\/Fog","offer_id":46725312512166,"sku":"14530","price":49.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/SAGE_FOG2_900x_ddfe9f5b0b804344905bac9b55067d86-re5lj3mr-0_large_e1c2380e-6028-4f96-b820-ff95b1b46e4c.jpg?v=1759720818"},{"product_id":"mushie-portable-changing-mat","title":"Mushie Portable Changing Mat","description":"\u003cp\u003eThe Mushie portable changing mat is lightweight and compact when folded, with a handle on the side so you can easily take it wherever you go. The soft quilted texture and large size make it comfortable and convenient to change your baby on any surface.\u003c\/p\u003e\n\u003cp\u003eThe portable changing mat is made from 100% cotton and is water repellent for easy clean up. The two pockets allow for ample storage for wipes and diapers.\u003c\/p\u003e\n\u003cp\u003eCare instructions:\u003c\/p\u003e\n\u003cp\u003eMachine wash and hand dry.\u003c\/p\u003e\n\u003cp\u003eSpecs:\u003c\/p\u003e\n\u003cp\u003eLength: 27\"\u003c\/p\u003e\n\u003cp\u003eWidth without pocket: 14\"\u003c\/p\u003e\n\u003cp\u003ePocket size: 5.5\" each\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Natural","offer_id":46725312544934,"sku":"14519","price":66.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/changingPad_NATURAL_np-rdl7661n-0_large_adb091c5-ce2a-40df-8e8c-2fd0bc380622.jpg?v=1759720820"},{"product_id":"mushie-flower-training-toothbrush","title":"Mushie Flower Training Toothbrush","description":"\u003cp\u003eLittle ones will get a child-friendly introduction to brushing their teeth independently with this playful toothbrush from Mushie. \u003c\/p\u003e\n\u003cp\u003eBuilding good habits starts early, and with a training toothbrush children can start prioritizing oral hygiene. The toothbrush is made from 100% food-grade silicone, and it is designed with super soft bristles that gently clean and stimulate gums and teeth. \u003c\/p\u003e\n\u003cp\u003eThe toothbrush comes with a silicone suction base for convenience and a removable safety guard to prevent gagging and choking. It is completely safe and easy to use! \u003c\/p\u003e\n\u003cp\u003eChoose between various soft colors. \u003cbr\u003eMushie Training Toothbrush details: \u003cbr\u003eMaterial: 100% food-grade silicone \u003cbr\u003eSuitable for all ages \u003cbr\u003eCare instructions for Mushie Training Toothbrush: \u003cbr\u003eClean with warm, soapy water and let air dry \u003cbr\u003eReplace every 3-4 months \u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Default Title","offer_id":46725312577702,"sku":"14517","price":28.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/FlowerToothbrushBlush-rj852q1w-1_large_27ffa3c6-43d5-4229-a510-da2bbe2909fa.jpg?v=1759720822"},{"product_id":"mushie-lunch-box","title":"Mushie Lunch Box","description":"\u003cp\u003eWhat's Included: 1x Lunchbox with 1x Fork \u0026amp; Spoon set\u003c\/p\u003e\n\u003cp\u003eDesigned with function in mind, our BPA-free plastic lunchbox helps you take meals on the go. Keep foods separate and secure until mealtime with built-in compartments and a tightly sealed lid. 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They are also available in a hard sole version too for the pre-schoolers in your life.\u003c\/p\u003e\n\u003cp\u003eAvailable in both Caramel and Coffee, we think you might just want a pair in each colour!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePlease measure your childs foot before choosing the size as childrens feet vary in size.  For more information on sizing click here\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAge Group\u003c\/p\u003e\n\u003cp\u003eSize S\u003c\/p\u003e\n\u003cp\u003e3-8 month\u003c\/p\u003e\n\u003cp\u003eSize M \u003c\/p\u003e\n\u003cp\u003e6-12 month\u003c\/p\u003e\n\u003cp\u003eSize L\u003c\/p\u003e\n\u003cp\u003e 10-18 month\u003c\/p\u003e\n\u003cp\u003eSize XL \u003c\/p\u003e\n\u003cp\u003e16-24 month\u003c\/p\u003e\n\u003cp\u003e Insole Length     11.0cm\/4.3inch    11.8cm\/ 4.6inch    12.6cm\/5inch      13.4cm\/5.3inch\u003cbr\u003e US Sizes     1-2    2 -3     3-4     4-5\u003cbr\u003e UK Sizes    0 -1    1 -2    2 -3     3-4\u003cbr\u003eEU Sizes    16-17    17-18    18-19    19-20\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003eWe also suggest to reserve a length of 5mm\/0.2inch for babies' growth.\u003c\/p\u003e","brand":"Burrow \u0026 Be","offers":[{"title":"Small","offer_id":56201742221478,"sku":"16938","price":48.0,"currency_code":"NZD","in_stock":true},{"title":"Medium","offer_id":56201742254246,"sku":"16939","price":48.0,"currency_code":"NZD","in_stock":false},{"title":"Large","offer_id":56201742287014,"sku":"16940","price":48.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6456\/6950\/files\/WASSCO.jpg?v=1771311096"},{"product_id":"burrow-be-baby-sleep-gown","title":"Burrow \u0026 Be Baby sleep gown","description":"\u003cp\u003eOur baby sleep gown in our Essentials range has been especially designed for easy night-time changing of your wee one, because we know a quick sleepy change is key!\u003c\/p\u003e\n\u003cp\u003eMade from 95% organic cotton and 5% elastane, these sleep gowns are super soft with the perfect stretch to help keep their shape, and it is lovely against delicate skin. 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